M&S online disruption a ‘bruise’ to reputation, analyst says

Marks & Spencer has suffered a “bruise” to its reputation after it was forced to stop taking online orders following a cyber attack, an analyst has said.
The retail giant has paused orders on its website and apps since Friday as it attempts to restore operations.
But analysts say M&S stands to lose out if the problem is not resolved quickly, with shoppers likely to turn to rival brands when buying summer clothes.
Kate Hardcastle, consumer specialist at Insight with Passion, said the incident was “a bruise to M&S’s trusted brand image”.
She said: “Customers expect a retailer like M&S to keep their data safe and services running, so an incident like this can shake confidence.”

Source: BBC | Language: English