BBC backtracks on having adverts in some UK podcasts

The BBC has “decided to rule out” placing adverts on some of its podcasts for UK listeners on sites such as Apple and Spotify.
Last year, the corporation revealed it planned to put ads in some of its podcasts on commercial platforms to “generate more revenue to support the BBC”.
But some of Britain’s biggest media companies objected – including ITV, Sky, commercial radio giants Bauer and Global, and Gary Lineker’s production company Goalhanger – with a joint letter to the government warning that the move would be “disastrous” for the UK podcast market.
The BBC said: “We have listened to feedback and having considered the options carefully, we have decided to rule out placing adverts around BBC licence-fee funded programmes on third party podcast platforms in the UK.”
A spokesperson added: “We will continue to support the audio sector and the wider market, investing in the best ideas and developing production capabilities across the UK.”

Courtesy: BBC